We all have heard about the name of Micromax,Lava,Xolo, Karbon,Spice,Intex.But,none of these companies is bale to sustain in today's Smartphone market.Here is why Indian Samrtphone Companies went out of the business
RAISE OF INDIAN BRANDS IN INDIAN MARKET:
7-8 Years before Samsung was holding the big market share in India.They were releasing good phones above 20000 but below that the phones were with low specs with Single SIM Support.Dual SIM was not easy to get as of now ,there were no Dual SIM phones those day.Here comes the Entry of Indian Smart phones like Micromax,Lava,Xolo, Karbon,Spice,Intex.These phones came to market with Dual Sim Support and they offered good specs in all price variant starting from 5000.They sold the phones with 20-30% of margin.All the Indian Smartphones brand focused on Offline and acquired the Offiline market
Indian Brands Like Micromax,Lava,Intex at holding big market share and gaining lot of profit in 2014-2016.
FALL OF INDIAN MARKET:
In 2017 the need of Smartphone increased 20% but these brands doesn't increase its sales.These brand had Indian owners and Indian Brand name but the phone was not made in China.The bought the phones from china and printed the brand name and sold here .So these brand doesn't have any manufacturing Unit or Research and Development field in India.
1.INNOVATION:
The Indian Brands doesn't Innovate things like other brands do as it doesn't have any
manufacturing Unit or Research and Development centers they lacked in new innovation were Brands like Xiaomi Oppo came with greater Innovations.Though they got a huge profit they didn't start their own software companies.They just focused on profit But this doesn't work well for them.Were Brands like Xiaomi sold with margin 5% as they though consumers have to love their product.
2.LOW QUALITY:
Brands like Xiaomi ,Oppo came to Market with High Quality in Low Price were these Indian brands continued to release their phones with Low Quality.Users Compare with chinese brand and Got Knowledge of the Low Quality used in these Indian Brands.
3.MADE IN INDIA:
We cannot blame the initiative taken by the government.Because of make in India,Chinese Companies started creating Assembling Plant in India.That decreases tax and transportation cost of Chinese companies.Indian brands didn't understand this fact.They continued manufacturing phones in China.
4. JIO'S ENTRY:
All Indian Smartphone brands were expecting the arrival of 4G in india by 2018.But Reliance Jio rapidly spread 4G connectivity in the country.Here Indian Companies were not ready for 4G.Xiaomi,Oppo,Vivo and oneplus had already started capturing the market before Indian Brands taking any decision
Yureka the sub-brand of Micromax came with good specs and some new innovations but it doesn't rule the market as they didn't give any further updates
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